HRM SKILLS Certified Event Planner (CEP) Course - Course Details
 
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Certified Event Planner (CEP) Course

Module 1 - Market Research & Event Planning (6210) - One Day

  • Event concept, goals & objectives


  • Target audience/stakeholders


  • Marketing strategies & reach


  • Critical success factors


  • Internal and external influences

  • Module 2 - Costing & Budgeting (6211)
    - One Day

  • Resource & feasibility checks


  • Sources of funding


  • Forecasting and breakeven


  • Issues of risks & contingency


  • Event budget proposal

  • Module 3 - Marketing Communications (6212) - One Day

  • Communications & marketing toolkit


  • Event promotion


  • Design of invitation cards


  • Public relations and advertising techniques


  • Types of sponsorships


  • Press conferences, media kits, event brief and publicity

  • Module 4 - Design & Development (6213)
    - One Day

  • Components of an events plan


  • Planning an Awards Ceremony


  • Developing a conference programme


  • Exhibition layout and considerations


  • Outdoor events / Gala function planning

  • Module 5 - Event Operation Planning (6214)
    - One Day

  • Various key stakeholders in events


  • Industry structure & organisation


  • Staffing deployment and planning


  • Standards & Delivery


  • Logistical co-ordination

  • Module 6 - Operation Review and Evaluation (6215) - One Day

  • Monitor and review


  • Measurement of success


  • Control measures and empowerment


  • Debrief, feedback and corrective actions


  • Post-event evaluation report

  • Methodology

  • Classroom presentation and discussions
  • Interactive activities
  • Case studies
  • Competency-Based Assessments
  • Assessments will be based on participant's ability to complete assigned activities (e.g. calculation, writing, planning, presentation, etc), worksheets or workplans using relevant knowledge and skills.


    Certification

    Certificate will be awarded upon successful completion of all the modules and passing all the Competency-Based assessments. For those who do not possess relevant experience, they may have to undergo company traineeship during or after the course.


    Designation

    Individuals who have successfully completed the course and passed all Competency-Based Assessments are entitled to use the designation CEP after their names.


    Who should attend

    Anyone who wants to acquire the skills and to knowledge for successful event management and those involved in managing, operating, marketing and selling events of all sizes. As this is an entry-level course, it is also suitable for those who wish to embark on an exciting, challenging and rewarding career in the Event Management industry.

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    Certified Event Planner (CEP) Course

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