Date to be advised

Introduction

Public Relations (PR) is not just the responsibility of the PR department. It involves the combined effort of every employee in the entire organization. In this competitive global market, organizations have to engage their various stakeholders in order to enhance the corporate image in the long run.

This 1-day course aims to de-mystify the area of public relations. Most of all, it aims to create awareness that every employee has a role to play in public relations. Participants will be introduced to communication strategies and tools that the organization can use to engage its major stakeholders for long-term relationship.