HRM SKILLS PR for Non PR People Workshop - Course Details
 
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PR for Non PR People Workshop

Objectives

In this workshop, participants will learn:

  • Identifying the uses of public relations


  • Tapping on public relations to enhance corporate image


  • Highlighting the PR tools available to organisations


  • Using PR as a communication strategy to engage its stakeholders for long term goodwill and relationship

  • Outline

  • Fundamentals of public relations


  • Communication strategies to enhance corporate image


  • Stakeholder identification and analysis


  • How to engage the various stakeholders effectively


  • PR tools available to the organizations


  • Involving the whole organization in proactive public relations


  • Action plan for participants' organisations

  • Who should attend

    General Executives and Managers, Administrators, and those interested to use PR to enhance the organisation's image and better engage stakeholders.


    Methodology

    To anchor the learning and winning behaviour, the workshop incorporates:

  • Mini lectures, Group discussions, Interactive exercises, Case studies, Reflections and Sharing.

  • Action plan exercise
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    PR for Non PR People Workshop

  • PR for Non PR People Workshop
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