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PR for Non PR People Workshop
Objectives
In this workshop, participants will learn:
Identifying the uses of public relations
Tapping on public relations to enhance corporate image
Highlighting the PR tools available to organisations
Using PR as a communication strategy to engage its stakeholders for long term goodwill and relationship
Outline
Fundamentals of public relations
Communication strategies to enhance corporate image
Stakeholder identification and analysis
How to engage the various stakeholders effectively
PR tools available to the organizations
Involving the whole organization in proactive public relations
Action plan for participants' organisations
Who should attend
General Executives and Managers, Administrators, and those interested to use
PR to enhance the organisation's image and better engage stakeholders.
Methodology
To anchor the learning and winning behaviour, the workshop incorporates:
Mini lectures, Group discussions, Interactive exercises, Case studies, Reflections and Sharing.
Action plan exercise
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PR for Non PR People Workshop
PR for Non PR People Workshop
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