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Branding Strategies

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Corina Yong is a highly-motivated corporate professional who specialised in building and leading integrated sales & marketing, business development and operational management in the Information Technology, Communications and Financial Services industries. In her previous life, the entrepreneur spirit in her propelled her towards a dynamic sales career in the multi-billion life insurance industry with one of the top life insurance companies in Singapore before manifesting itself as a Publisher of a leading automobile magazine.

Her career in multinational companies saw her holding positions as Consultant for Cisco Systems, Head of the Asia Pacific marcoms team in Lenovo, Director of Business Development in Sigma Delphi and regional marketing and channel marketing roles in Agilent and Racal Data Group.

In her regional roles with these companies, Corina travelled extensively to United States and Asia Pacific countries. She is adept working with different geographical market landscape across their cultural and language differences. Her keen perception of the country markets enabled her to develop creative branding strategies successfully. Her winning ways with people together with efficacious product launches and marketing campaigns won their fervent support and endorsements of the regional business alliances and channel partners. The clearest affirmation of her in-depth understanding of the markets in these culturally diversified markets is her ingenuity to enhance company's branding, continuously develop and drive successful sales & marketing strategies in these countries, resulting in significant increase in revenues and market awareness for the company.

Organisations that she has trained varied from Government sectors, multinational companies to non-profit organisations such as HDB, Singapore Police Force, Toshiba, MDIS and CCAS, just to name a few. Her area of training specialisation includes Marketing & Branding Strategies, Communications & Customer Service Skills, Personal Excellence & Development, Decision Making & Problem Solving and Working in Corporate & MNC Environment eg. Multicultural Environment, Succession Planning etc.

Corina holds a Diploma in Administrative Management (UK), Post Graduate Diploma in Strategic Marketing (UK) and currently pursuing her MBA in International Marketing. She also possess the Advanced Certificate in Training & Assessment (ACTA) issued by WDA.

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