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Developing Overseas Markets

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Introduction

The impact of increasing competition in the domestic market and the opportunities in emerging economies provide threats as well as challenges to companies of all sizes. Many companies realize the need to develop overseas markets, but are unsure how to begin. Many issues need to be clarified before taking the plunge.

Is the company’s product or service suitable for exporting overseas? Is there a potential for the product or service? Which country market should the company target first? Which market has the best potential and is most attractive? How should the company enter the selected market? What are the implementation issues that must be considered?

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