Trainer

Dr. Bob Foo has been providing corporate consulting and training services since 1990. His areas of expertise and specialization are in sales and marketing strategies as well as market entry development. Since 1990, he has worked with companies and organizations to help formulate and develop effective sales & marketing strategies. He also conducts public seminars and in-house workshops throughout the region.

Some of the organizations that have used his services include British Airways, Singapore Technologies Group, Elyo Jardine, Pico Art, Hong Leong Group, Sime Darby, Trans-Island Bus Services , Galderma International , Sheraton Towers Hotel, Firmenich of Switzerland , Kerry Ingredients of Ireland , Hunter Douglas, SMC Pneumatics, Buckman Laboratories, Lasseffre France and many others.

Prior to this, Bob worked for over ten years in senior management positions with multi-national corporations dealing in diverse products and services in commerce and industry. In his corporate career, Bob has traveled to the US, Europe and the Asia-Pacific region and participated in the many facets of strategic marketing and management at a senior level.

Bob has a Ph.D from the University of Nottingham, an M.Sc. in International Marketing from the University of Strathclyde as well as several other professional qualifications in Marketing, Administrative Management, Business Administration, Accounting & Finance, and Public Relations. He is an associate faculty of the University of Strathclyde, the University of Buffalo and the RMIT University. He is also a Chartered Marketer and a Fellow of the Chartered Institute of Marketing (FCIM).

Bob speaks and writes on breakthrough business concepts for the 21st century. He was key speaker on ‘Innovative Marketing Methods’ at the 2000 Singapore Retail Industry Conference and his articles have appeared regularly in Beyond Classifieds, ASIA 2, Today’s Manager and Singapore Marketer. He was also project consultant for the book “Singapore’s Savvy: 50 entrepreneurs of tomorrow” launched at the World’s Summit of Small Business 2000 held in Singapore on 29 March 2000.