HRM SKILLS Developing Overseas Markets

HRM SKILLS Developing Overseas Markets - Course Details

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HRM SKILLS

Training

Consultancy

HRSINGAPORE

Developing Overseas Markets

Objectives

To update participants with regards to market development orientation as a long-term growth strategy.

To familiarize participants with a framework to determine where the opportunities and threats are and how to systematically select country markets.

To provide participants with the opportunity to discuss and exchange experiences on overseas market development.

Outline

The Changing Environment

Where the threats are coming from

The opportunities in a changing environment.

Beyond the Domestic Market

The limitations of any domestic market

The push and pull factors for market expansion.

A Practical Framework for Overseas Market Expansion

Screening of potential country markets

Matching resources and objectives to market development

Analysing Selected Country Market

Evaluating industry potential and attractiveness

Market segmentation and positioning strategy.

Implementation Issues in Market Development

Establishing objectives and metrics

Cross-cultural issues in overseas market development

HR considerations

Methodology

This workshop will be highly interactive and practice-oriented. A combination of lecture presentation, discussions and group participation will be used. Participants will have the opportunity to put into practice tools and techniques in the practical sessions.

Who Should Attend

CEOs, general managers, directors, business development and marketing managers.

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