28 April 2010, - Bayview Hotel

Introduction

Newsletters are regularly distributed publication to subscribers to keep them updated of news and upcoming events of the related organizations, as well as contact information for general inquires. Many newsletters provide information to their members, customers or employees. It is also a common marketing strategy to engage customers and prospects.

With the free publishing tools made available with the advent of Web 2.0, organizations can make use of online platforms to further distribute their newsletters for greater reach.

However, with shorter attention span as a result of information overload, marketers and communicators looking at creating newsletters should consider the right planning and writing techniques to get their readers interested in the newsletter and increase interaction between the organization and the subscribers.

In this one day workshop, participants will learn about: