11 December 2008 - Allson Hotel

Introduction

Newsletters are an excellent way to communicate with different readers - customers, associates, employees, etc.

The art of writing newsletter articles that get attention and action lies in many factors. Some of these include obvious ones like relevance and writing style. More crucial aspects involve analyzing the style and tone to see if it is in line with the newsletter's purpose and objectives.

This workshop highlights factors to consider when planning the purpose and setting the objectives of a newsletter.

On top of that, this workshop examines the writing requirements and word choices for different types of newsletters. It also recommends the most appropriate and powerful ways of writing newsletter articles, depending on the purpose and impact to be achieved by the newsletter.