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Writing Effective Newsletters
Outline
The workshop content is as follows:
1. Overview of how to plan an editorial calendar and get other departments to contribute to newsletter
2. Exercise to write in third person
3. The differences in writing for print and for online
4. The use of free online channels to get more readers and sales leads
Who Should Attend
PR Managers, Corporate Communications, Marketing and Communications, Sales
Methodology
To anchor the learning and winning behaviour, the workshop incorporates:
- - Cisco Systems AP Channel Newsletters
Participants to plan a short newsletter during the day class
Participants will be asked to write a short news article in third person to contribute to newsletter
Participants will be asked to write the same article for online
Participants will be asked to summarise a feature article with less than 160 characters
Benefits of Attending This Course
1. Attendees will be able to convince other department to contribute to the newsletter with proper planning2. Attendees will be able to write to attract readers to the newsletter
3. Attendees will be able to provide management on measurement to the effectiveness of the newsletter
What questions this training programme provides answers to:
1. How do I get other departments to participate in the newsletter?2. How do I ensure readers will be interested to read the newsletter?
3. How do I prove to management the effectiveness of the newsletter?
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Writing Effective Newsletters
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