HRM SKILLS Writing Effective Newsletters - Course Details
 
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Writing Effective Newsletters

Outline

The workshop content is as follows:

1. Overview of how to plan an editorial calendar and get other departments to contribute to newsletter

2. Exercise to write in third person

3. The differences in writing for print and for online

4. The use of free online channels to get more readers and sales leads


Who Should Attend

PR Managers, Corporate Communications, Marketing and Communications, Sales


Methodology

To anchor the learning and winning behaviour, the workshop incorporates:

  • Applicable industry examples
      - Cisco Systems AP Channel Newsletters
  • Interactive exercises
  • Participants to plan a short newsletter during the day class

    Participants will be asked to write a short news article in third person to contribute to newsletter

    Participants will be asked to write the same article for online

    Participants will be asked to summarise a feature article with less than 160 characters


    Benefits of Attending This Course

    1. Attendees will be able to convince other department to contribute to the newsletter with proper planning

    2. Attendees will be able to write to attract readers to the newsletter

    3. Attendees will be able to provide management on measurement to the effectiveness of the newsletter


    What questions this training programme provides answers to:

    1. How do I get other departments to participate in the newsletter?

    2. How do I ensure readers will be interested to read the newsletter?

    3. How do I prove to management the effectiveness of the newsletter?

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    Writing Effective Newsletters

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