HRM SKILLS Event Marketing - Course Details
 
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Event Marketing

Objectives

At the end of the programme, participants will learn how to:

  • Market corporate and special events to the right target audience.


  • Develop the correct concept that will differentiate the event from the competition.


  • Create excitement in the event among potential customers, opinion leaders and influencers.


    • Outline

    Event Concept Development

  • Generating creativity in developing event.


  • Linking concept to marketing objectives.


    • Strategic Event Marketing

  • Designing powerful corporate and special event marketing programmes.


  • Getting maximum exposure and increasing attendance.


    • Branding and Positioning of the Event

  • Developing then profiles of your target audiences


  • Building brand recognition and reinforcement.


    • Deploying Technology enablers

  • Creating the buzz


  • Managing the database


    • Designing the Communication

  • Message storming


  • Generating publicity


    • Who Should Attend

    Event Organizers, Event Management Executives and Managers, Event Marketing Executives and Managers.


    Methodology

    This workshop will be highly interactive and practice-oriented. A combination of lecture presentation, discussions and group participation will be used. Participants will have the opportunity to put into practice tools and techniques in the practical sessions.

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    Event Marketing

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