Objectives

1. To understand the new service economy

2. To understand the meaning of a branded customer experience

3. To acquire a mindset for delivering a great customer experience

4. To understand essential strategies for creating a great customer experience

5. To understand the keys in implementing great customer experiences

Outline

1. An introduction to the Experience Economy

2. To understand branded customer service and to articulate a branded customer experience

3. A model for implementing "Great Customer Experiences"

4. Acquiring a mental model for delivering "Great Customer Experiences"

5. Strategies for designing "Great Customer Experiences

6. Implementing "Great Customer Experiences"

Who Should Attend

Senior Managers, Managers, Executives, Supervisors.

Methodology

Interactive lectures, group discussions, practical applications, video.