9 January 2009,
Holiday Inn Park View

When technology competes with globalization, information overloads and attention shrinks in the ocean of ideas and initiatives. Inevitably, customers care less for your Marketing Communication (MarCom) Writing, much less your products and services.

Your daily challenge: How to strategize and amplify your MarCom appeal? How to advance awareness, add authority, crystallize attitude and promote action? How do MarCom writings convince through precision and passion-purposefully? How do your MarCom Writings feature vigorously in overall business strategy and execution?

Benefits of Attending

This two-day Workshop confronts the aforesaid issues and advises on the general principles in crafting MarCom Writing. Upon attending, conscientious participants will--