Outline

Day 1

1. The Strategic Mind In Strategic Writing

2. Writing Task 1

3. Understanding Messages

4. Writing Tasks 2

5. Planning A Story

6. Writing Tasks 3

7. Shaping The Text

8. Writing Tasks 4

9. Signposting And Style

Day 2

10. Editing

11. Writing Tasks 5

12. The Creative Approaches

13. Writing Tasks 6

14. Writing Beyond Writing

15. Writing Tasks 7

16. Starting the MarCom Writing War: Writing Task 8

Objectives

In this workshop, participants will learn to: