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The Art of Personal Branding

Personal Branding is how we market ourselves to others. Many successful people use personal branding as a career strategy for creating value, expert positioning, and as a way to increase audience size and attention and eventually accomplish career success.

Outline:

Understanding Personal Branding

  • What is Personal Branding?

  • Ways to market yourself to the world

  • Know what other people think of you

  • The Success Indicators

  • Presentation Skills – Self-Introduction

  • Factors Affecting Your Introduction

  • Guidelines to Good Self-Introduction

  • Types of Personal Branding

  • External Branding and internal branding

  • What damages your Personal Brand?

  • 4Ps in Personal Branding

  • Branding for Different Purpose

  • Effective Ways to Promote Yourself

  • Art of Saying “NO”

  • The Elevator Pitch

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    The Art of Personal Branding

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