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Projecting a Professional Image


Elaine Heng is a qualified image consultant specializing in personal and corporate image management courses, like personal grooming, corporate grooming, dress sense, deportment, social, business and dining etiquette.

Having worked in both government agency and private sector, she garnished extensive working experiences in marketing communications, public relations, event management and business development. It also gave her valuable insights into various business cultures and settings, complementing her consultation in helping corporations build their corporate image by advising corporate professionals on their appearances and mannerisms.

Elaine has trained for many corporations like SAFRA clubs, Social Development Services Club, Church Groups, NTUC Thrift, Hang Ten, IRAS, SAFTI Officer Cadet School, Dennis Wee Group, PontiacLand Group, Starhub, Henkel.

She is highly recognised in the image consultancy arena and was invited to be a guest judge on MediaCorp Channel Us Wardrobe SOS shows, Channel 8s She is the one show. She was also a speaker for "Look Good, Feel Great, Talk Well" event organised by MediaCorp and was also interviewed in "Her Sense", a Channel 8's variety show. Chosen by Singapore Tourism Board to be the personal shopper for overseas media delegates during the "Uniquely Sg weekend" media hosting, she brought the group through a colour analysis session, followed by a shopping trip to one of the shopping malls in Singapore.

Elaine also invited to be the deportment trainer and judge for NUS Science Faculty Pageant 2007. For Miss Singapore Universe 2008 pageant, she was appointed as the official grooming stylist, deportment trainer for the contestants and the choreographer for the catwalk segments. Being the winner of Ms Singapore International World 2008, she has also clinched the following prestigious subsidiary awards of Ms Coverlady 2008, Ms Singapore Contestant of the Year 2008 and Ms Singapore Best Stage Presence 2008 in the same pageant.

Elaine was also featured in Elle magazine, Newman magazine, Female magazine, Mypaper, GeThat magazine and interviewed by Simply Her magazine, GeThat magazine and Mediacorp 93.3FM and 95.8FM for her expertise in image consultancy. She has conducted a large scale seminar for the readers of Mypaper, a Chinese tabloid by SPH and contributed to articles in Straits Times Recruit sections. U-weekly magazine also approached her to do a series of makeovers for their readers, coming up with three different looks for each issue. Being named as a 'Stylemeister' by Her World magazine March 2007 and 'Style Insider' for her blog on one of the mediacorp's website proves her credentials and experience in image consultancy.

She has obtained three beauty diplomas with Confederation of International Beauty Therapy and Cosmetology (CIBTAC), Independent Professional Therapists International (IPTI) and Cosmoprof. In 2003, she acquired an Advanced Certificate in Marketing with Chartered Institute of Marketing (CIM,UK). She graduated with a Bsc (Bldg), 2nd upper honours degree from National University of Singapore (NUS).

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